If you want more people to use transit, the key is to make it more convenient. Making it convenient to pay for the ride should be an area of focus, especially in areas where commuters may have to use different forms of transit to get to their destination.
The London Transport Museum created this video to illustrate Cubic Transportation Systems NextCity strategy, which is to implement a single account across all modes of transportation to enable cities to more efficiently manage revenue collection.
After Miami-Dade Transit (MDT) replaced its 25-year-old fare collection system with a smart card-based system – named EASY Card – it was so successful that two more agencies in the region joined. Learn more in this case study from Cubic Transportation Systems.